Dr Ahmadreza (Reza) Rahimi, PhD in Business and Management

Profile

Role:

• Teaching Fellow

Biography:

Dr Ahmadreza (Reza) Rahimi is a Teaching Fellow in the Department of Marketing, School of Business and Management at Queen Mary University of London. Reza holds a PhD in Business and Management from Alliance Manchester Business School (AMBS), the University of Manchester. His research focuses on consumer behaviour and marketing education, particularly the role of emotions and brands in consumer decision-making, informed by his background in personality psychology. Reza completed an MSc in Marketing (with Distinction) at the University of Manchester before undertaking a PhD at Alliance Manchester Business School on a full scholarship. He received the University of Manchester’s President's Doctoral Scholar Award in 2019. Reza is a Fellow of the Higher Education Academy (FHEA).

Teaching

Undergraduate

Marketing Principles & AI Applications

Postgraduate

Digital Marketing (BUSM099-C25)              

Reza has contributed to the teaching of undergraduate and postgraduate modules at both Alliance Manchester Business School and Queen Mary University of London, including Quantitative Marketing Research in the Digital Age, Research and Analysis in Marketing, Consumer Behaviour, Research Methods for Marketing, Introduction to Marketing and Communications, and Business Digital Analytics.

Undergraduate Teaching

Marketing Principles & AI Applications

Postgraduate Teaching

Digital Marketing 

Research

Publications

Rahimi, Reza (2024). Unlocking Understanding: Using Instruction-Checking and Concept Checking Questions in Marketing Education. The University of Manchester Teaching and Learning Conference 2024.

Kim Sumin, Rahimi Ahmadreza, He Hongwei (2021), Cause-Related Marketing in the Context of New Product Launch: The Role of Consumer Inspiration and Other-Praising Emotions. Proceedings of the European Marketing Academy, 50th, (92955).

Rahimi Ahmadreza, He Hongwei (2020), Conceptualisation of Emotional Responses to Cause-Related Marketing: From Moral Praise to Condemnation. Proceedings of the European Marketing Academy, 49th, (62018).